creating a brand that looks as good as it sounds.


Taleist is a specialist copywriting agency based in Sydney with clients across Australia. Taleist craft words that spur clients to take action. When they came to us to create their new identity and website, we were inspired to do the same – take action on supporting their own unique story with the world. The rebrand would represent an important shift in Taleist’s own journey, seeing the agency capture the spirit of creativity and modernity in its most important conversation yet.


We worked closely with the Taleist team, crafting a beautifully simple yet creatively captivating visual identity with an authentic feeling of depth, honesty and craft to it. As a new platform for expression, the identity provides a new page from which to share the agency’s expertise and experience in copywriting.

that’s goodwork

At goodwork, we’re incredibly passionate about the power of design to share powerful stories. Our collaboration with Taleist represented exactly that – using visual identity as a platform for compelling verbal expression.

the good stuff

  • brand strategy
  • visual identity
  • website design and development

We felt safe in the hands of goodwork from the first meeting. The questions they ask speak immediately to the depth of their thinking. They were supportive without being afraid to challenge our thinking — always diplomatically — which resulted in a brand we're proud and excited to wear in public.

Steven Lewis, Director, Taleist

I've just put down the phone on what might have been the best call ever from our website. Exactly the right client — realistic budget, wants an ongoing relationship. I'm pretty sure we would not have got the call if the website didn't look like it does.

Steven Lewis, Director, Taleist

more good stuff