Lands. Support. Truth.

The youngest of seven, Taane Mete is a free spirited yoga instructor, massage therapist and classically trained dancer born and raised in Napier, New Zealand. Over three decades of world class performances with major dance companies have seen Taane build a career enriched with Māori culture that is steeped in tradition and transformation from an indigenous perspective. A collaborative creator at heart, Taane recently made the decision to unify all of his passions to transform the lives of his clients, including his own. Taane combines his experience as a yoga teacher and practitioner to deliver dance classes, wellbeing retreats and workshops around the world – creating and crafting a new adventure in movement, mindfulness and more.

Goodwork was honoured to craft a brand identity and website that embodied Taane’s spirit, humility and grace. The brand serves as a platform to convey the deep connection Taane maintains to all aspects of his practice. The logo stands tall, representing the three pillars of his life’s work and approach to all that he does, extending like branches and reaching for great heights. From the lands (whenua) that keep us grounded to the support (manaaki) that lift us up – Taane Mete guides people to what is most true (tika).

Video: Jeremy Masters

the good stuff

  • visual identity
  • art direction and design
  • website design and development
  • brand collateral
  • social media content

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