creating a brand true to you.


Suzy Jacobs has a ‘portfolio career’ as a mentor, MC and co-founder of financial services company Finesque. She required a brand strategy and identity to help communicate and build her professional profile and attract a new level of clientele. We conducted a brand workshop with Suzy to determine her brand values, positioning and messaging – before embarking on an exciting new rebrand for her work.


This workshop and subsequent strategy and creative work surfaced our core brand idea, ‘True to You’. ‘True to You’ not only embodies Suzy’s personal goals and vision, but reflects those of her clients. This idea was expanded into all aspects of the brand identity – from highlighting the ‘U’ in Suzy’s name, through to the photography used on her website. All of this was then applied to stationery, email signature, website as well as social media post templates for future use.

that’s goodwork

Suzy is one of the most inspiring clients we’ve ever worked with. Her mission and mantra for living your best life has empowered our own business to do the same. We believe in working with those that are fearless in their pursuit for excellence, and Suzy is exactly that. She has changed the lives of hundreds of clients across Australia, and we’re proud to support her in journey of success. That’s good work.

the good stuff

  • brand strategy
  • tone of voice/brand story
  • brand identity
  • brand guidelines
  • stationary collateral
  • website design

Their creative spirit, proactive project management and honest conversation made the Bench team a stand out agency to work with. They provided creative and artistic strategy, listened to feedback, offered advice and delivered the brief on time. I can honestly say I loved working with them.

Suzy Jacobs

more good stuff