we are goodwork.

An award-winning creative agency focused on one thing – doing good work for good people. We create meaningful brands that don’t just move people, but shift perspectives. Partnering with select clients, we close the gap between business needs, strategic brand thinking and design. Goodwork brands live, work and play with purpose. Does yours?

let’s get down to goodwork.

the good sorts

Penny Ransby

Founder and Director

James Cooper

Director Strategy and Language

Rachel Sebastian

Senior Brand Designer

Jarrad McCallum

Senior Designer

Maddie Egremont

Senior Creative Artworker


Entertainer and Troublemaker

our good skills


  • Brand strategy
  • Brand experience workshops
  • Marketing campaigns
  • Naming
  • Positioning
  • Brand narrative
  • Tone of voice


  • Brand development and rebranding
  • Logo and visual identity systems
  • Brand style guides
  • Messaging
  • Collateral design
  • Copywriting


  • Wireframing
  • Website design and development
  • Brand video
  • Social media style guides


  • Campaign creative
  • Campaign video
  • Campaign branding