At Goodwork we’re passionate about creating brands that help the world live, work and play with purpose. Our partnership with AppSmith saw us surface ‘a true hero of efficiency’—a custom brand, beautifully designed for a business specialising in custom software of the same pedigree. It all began with a question to their clients, what could you start doing better if you didn’t have to try and squeeze your business into someone else’s software?

Delving deep into the AppSmith experience, we discovered a uniquely personal approach to their work, combining proven technical skills with a rewarding reputation for designing beautiful user-centred systems. There was no denying their success, but it was time for the brand identity to do the same. Simple yet smart, and built to last. With this in heart and mind, we went about crafting a contemporary brand identity to reflect energy and drive of the organisation, along with its discernment—spoken through a visual language that’s both playful and professional.

Today, AppSmith is known as the trusted experts in crafting beautifully designed custom software, created to work in alignment with the nuances and needs of every client business. Our work saw the business take on a new identity, both visually and verbally, including a new name to support the bigger aspirations of a brand paving new high-performance pathways and forging a new future for multinational clients across Australia.

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the good stuff

  • brand strategy
  • tone of voice/brand story
  • brand identity
  • brand guidelines
  • web design
  • stationary collateral
  • icon graphics
  • social media graphics

At goodwork, we bring digital transformation into branded experiences. The illumination of bright and bold ideas, information acquired through trusted partnership and collaborative creation are the key to making this happen. The work with AppSmith represents this transformation and a decision to drive game-changing digital experiences for all clients.

James, goodwork

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